Making the Most of Your Sphere of Influence (and How to Grow It)
- Content to Close
- Apr 21
- 3 min read
Let’s be honest—real estate isn’t just about houses. It’s about people. Your business thrives on relationships, and chances are, you already have more valuable connections than you think.
That’s your sphere of influence. It’s your people—friends, family, past clients, your hair stylist, your kid’s teacher, the barista who knows your coffee order... all of them.
The magic happens when you intentionally connect with that sphere and start showing up as their go-to real estate person. Let’s chat about how to do that—without feeling awkward, salesy, or overwhelmed—and how to keep growing your network along the way.
Step 1: Actually Know Your Sphere
First things first: make a list. It doesn't have to be perfect—just start writing down names of people who know you and would recognize your name if it popped up in their inbox.
Include:
Past and current clients
Friends and family
Social media followers who always like your stuff
Your nail tech, babysitter, vet—literally anyone you’ve built trust with
Tip from experience: If someone says, “You should talk to my friend, she’s a realtor,” then congrats—you’re in their sphere.
Step 2: Stay in Touch (But Make It Real)
The key to building strong relationships? Consistency. Not constant selling, but consistent, valuable, real-life touches.
This could look like:
Monthly emails with helpful info (not just listings!)
Sending a quick “thinking of you” text
Remembering birthdays or home anniversaries
DM’ing someone to say “congrats” or “you’d love this new coffee shop I just found”
You don’t have to be everywhere all the time—just show up enough that people remember you when they need you.
Step 3: Be a Human First, Realtor Second
People connect with people, not just professionals. Share your personality. Talk about your life, your clients, your favorite spots around town. If you love organizing pantries or touring new builds for fun (guilty), share that!
And when you reach out, keep it light:
“Hey, I saw this and thought of you!”
“Hope you’re doing well! Let’s catch up soon.”
“Can’t believe it’s been a year since you bought your home—happy house-iversary!”
Not every message has to be a pitch. Most of them shouldn’t be.
Step 4: Ask for Referrals, the Non-Cringe Way
Referrals are gold, but asking can feel... weird. So don’t make it a big deal. Make it casual and confident:
“Know anyone thinking about buying or selling this year?”
“I’ve got space for a couple more clients—feel free to send anyone my way!”
“You were such a dream to work with. If someone like you ever needs help, I’d be honored.”
And when someone does send you a referral—shout it from the rooftops (and send a thank you card, obviously).
Step 5: Growing Your Sphere (Even If You’re Not a Natural Networker)
If you’re thinking, “But I don’t know that many people,” don’t stress. Growing your sphere is easier than you think.
Start with:
Joining local groups or networking events
Chatting with fellow parents at school pickup
Being active in community Facebook groups
Hosting little client events (even coffee meetups count!)
Partnering with local businesses for giveaways
Each new person you meet is a potential connection—not just a lead, but someone who might refer you, support you, or become a client someday.
Bonus: Don’t Try to Do It All Alone
Let’s be real—managing all of this while juggling open houses, clients, paperwork, and, you know, life? It’s a lot. That’s where tools like Content2Close Pro come in.
It gives you ready-to-use, beautifully branded content that keeps you top-of-mind with your sphere without adding more to your plate. Guides, social media posts, print outs, you can personalize them in minutes and move on with your day.
Work smarter, not harder. (Yes, please.)
Your sphere of influence is your business’s foundation. Don’t overlook it, don’t overcomplicate it, and most of all—don’t be afraid to show up as yourself. Real estate is personal, and your people will respond to that.
If you’re ready to step things up and finally stay in touch without the stress, I’d love for you to try Content2Close Pro. It’s built for agents like you and me, who care about connection but also need systems that make life easier.
You’ve already got the people. Let’s make the most of it. 💛