Fall Content & Marketing Ideas for Realtors

Hey there, fellow realtors! 🍂 Fall is officially here, and with it comes all the cozy vibes we love—changing leaves, pumpkin spice everything, and cooler weather. This season is also a great time to freshen up your content and marketing approach, especially if you want to make meaningful connections with your clients before the holidays hit. Whether you’re trying to get those listings sold or find new buyers, here are some fun and engaging ideas to make the most of fall.

1. Fall Pop-Bys 🍁

Pop-bys are such a simple yet personal way to remind your clients that you’re thinking of them. Try stopping by with small, seasonal gifts—like mini pumpkins, candles, or even a cozy fall recipe with the ingredients in a cute basket. Include a note like, “Fall is the perfect time to settle into your new home! If you’re thinking of buying or selling, let’s chat!”

Trust me, these small gestures really stick with people and can strengthen relationships. It’s all about the personal touch.

2. Halloween Pop-Bys for Trick-or-Treaters 🎃

Halloween can be a tough one when it comes to marketing, especially since giving out business cards with candy usually doesn’t work—let’s be honest, kids aren’t interested in your card! But instead of slapping your contact info on a candy wrapper, why not create a fun branded treat bag? You can add a small toy or glow stick with your name and contact info attached for parents, plus candy for the kids. It’s a way to get creative without worrying that your info will get tossed with the candy wrappers.

3. Host a Fall-Themed Event 🍂

Invite your clients to a family-friendly fall event, like a pumpkin-painting party, a cider tasting, or even a bonfire (if your area allows). This is a great way to build community and remind your clients that you’re there for them. Plus, it’s an easy way to grab some social media content while people enjoy the seasonal fun!

You could post a countdown on your Instagram stories leading up to the event, or even share teasers about what fun activities you’ll be hosting.

4. Thanksgiving Gratitude Post 🦃

As Thanksgiving approaches, it’s the perfect time to reflect and share gratitude for your clients and business partners. Create a heartfelt post or email saying “Thank you for trusting me with your real estate journey”. Consider offering a small giveaway to celebrate the season, like a grocery store gift card to help with holiday meal prep. (we have an instagram story template for this on our content dashboard- email lead magnet)

It’s an easy way to connect and show appreciation, which is always a good thing!

5. "Move Before the Holidays" Campaign 🎄

Many buyers want to get into their new home before the holidays, and you can help them make that dream a reality! Create a social media post or email campaign that highlights the steps they need to take, like getting pre-approved and starting their home search ASAP. Encourage a sense of urgency, like “Let’s get you into your dream home before the turkey hits the table!” 🦃

In Conclusion 🍂

Fall is an amazing time to show your personality and connect with clients on a deeper level. Whether you’re planning pop-bys, hosting events, or sharing helpful tips, the goal is to build those long-lasting relationships that will carry you through the winter (and beyond). At Content2Close, we’re here to help you create content that works as hard as you do. Let's make this fall your most successful season yet!

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