How to Generate Real Estate Leads This Fall: My Go-To Strategies

Fall is one of my favorite times of the year, and not just for the pumpkin spice lattes (though, I love those too!)—it’s an amazing time to tap into lead generation. Whether you're looking to connect with buyers or sellers, fall gives us unique opportunities to make some real magic happen in the real estate market.

Here’s how I keep things rolling during this season:

1. Get Out Into the Community

Fall is packed with local events, from pumpkin patches to charity runs, and these are great ways to meet people who may need real estate services before the year ends. Set up a booth, sponsor a local event, or just show up and be present in the community. It's not always about "sales," but more about showing people you're available to help with their real estate needs when the time is right.

💡 Pro tip: Bring along some cute fall-themed giveaways, like candles or cozy blankets with your branding. It’s a fun, simple way to stay top of mind!

2. Create Fall-Focused Content

I can’t stress this enough: content is key! Write blog posts, social media captions, and emails that speak directly to this season. I love creating topics like “Why Fall is the Best Time to Buy” or “How to Prep Your Home for a Holiday Sale.” Your audience will appreciate the timely advice, and it gives them something to think about (and hopefully act on).

🍁 Pro tip: Make sure you're including clear calls to action in your content. I always offer something extra, like a free checklist or market update, to capture leads directly from my posts.

3. Run Fall Promotions

Running seasonal ads on Instagram or Facebook is a must! I create simple, eye-catching fall-themed ads with a limited-time offer—like a free home evaluation or a staging consultation. Everyone wants to know the value of their home before making any moves, and this gives me a chance to connect with sellers who are serious about selling before the holidays.

🍂 Pro tip: Keep it personal! When people respond to my ads, I don’t just drop them into a generic system—I follow up personally with a message or call to connect. That personal touch goes a long way.

4. Pop-Bys & Touchpoints

I love the idea of dropping by with a small gift for past clients or potential leads. Something like a cute pumpkin or fall treats with a little note saying, "Thinking about you this season!" It’s a thoughtful way to keep in touch without asking for anything in return—people appreciate that and remember you when they’re ready to make a move.

🎃 Pro tip: Use pop-bys as an opportunity to ask for referrals. Fall is when people start thinking about big changes, like moving, and it’s great to get your name in the conversation early.

Fall is seriously one of the best times to be active in real estate! With a little creativity and a personal touch, you can build lasting relationships and generate new leads all season long. If you’re looking for more ways to keep your business growing (and automate some of the legwork), Content2Close has got you covered with resources and templates to help you stay on top of your marketing game.

Let’s make this fall the best one yet! 🍁

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