Ready for 2025? Let’s Build a Real Estate Game Plan that Works!

As we wrap up this year, it’s the perfect time to take a breath, look at how far you’ve come, and start planning for a strong and purposeful 2025. A good business plan is more than just a numbers game; it’s about creating a clear path to where you want to go, so let’s map out some steps that can keep you on track, growing, and ready to achieve even more.

1. Start with Your Goals: How Much Do You Want to Earn? Let’s say you’re aiming for $100,000 next year. First, calculate how many homes you’ll need to sell to hit that mark. If your average commission is around $6,000, you’ll need to close about 17 deals to reach your goal.

But how do you get there? Knowing your numbers gives you a real target to work towards. If you typically close 1 out of every 10 leads, you’d need to connect with around 170 new clients over the year. That might sound big, but it’s doable! Breaking it down like this gives you clear direction on how many people you need to connect with, making your goals feel much more within reach.

2. Fuel Your Pipeline with Leads Now that you have a target, here’s how you can keep the flow of leads steady and consistent:

• Social Media & Content Marketing: You don’t need to post every day, but a little consistency goes a long way. Share market insights, tips for buyers and sellers, neighborhood highlights—things that are helpful and real. You can even boost some posts to reach a wider audience. The goal is to show up in a way that feels authentic and keeps you top of mind.

• Referrals Are Gold: Referrals are often the best leads because they come with trust already built in. Make a plan to stay connected with past clients and don’t be afraid to ask them to send people your way. Even if you aim for just one referral a month, those can add up and turn into real business.

• Email Marketing and Newsletters: Send updates to past clients, potential buyers, and sellers in your network, sharing insights or tips they might appreciate. These emails can be a small way to stay on their radar and keep the relationship alive.

  
  

3. Break it Down Monthly Breaking down your yearly goal into monthly and weekly actions helps you stay on track without feeling overwhelmed. For example:

• Weekly Goal: Reach out to 5 past clients, schedule 2 new buyer or seller consultations, and share 3 pieces of valuable content on social media.

• Monthly Goal: Attend one community event, host an open house or Q&A session, and send out one targeted email or social media ad.

By breaking it down, these small actions compound over time, bringing you closer to your goal with each step.

4. Track Your Progress and Adjust As you go, make it a habit to check in on what’s working and what isn’t. Did an email campaign have a great response? Consider sending more! Did a particular ad not get much traction? Adjust or try a new approach. Regularly reviewing what’s working means you can focus on

strategies that really move the needle, which keeps your plan fresh and adaptable.

5. Plan for Your Budget Think about the tools and resources you’ll need, like a budget for marketing, networking events, or that CRM software you’ve had your eye on. Knowing how much you’re setting aside for these can give you peace of mind—and ensure you’re ready to invest in growing your business without surprises.

Your Path to a Thriving 2025 With a clear plan, you can start each day knowing exactly where to focus. Your business plan doesn’t have to be complex, just clear enough to guide you toward your dreams of a successful year. Let’s make 2025 the year you meet your goals and go beyond—building meaningful client relationships and staying open to new opportunities along the way.